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Client: My Doctors Clinic Surfers Paradise
Industry: Healthcare / Medical Clinic
Location: Surfers Paradise, QLD, Australia
Services Provided: SEO, Website Design, Social Media Management, Google Ads, Content Marketing

Project Overview
My Doctors Clinic Surfers Paradise is a modern medical practice providing general practitioner (GP) services in the heart of the Gold Coast. The clinic approached us to strengthen their online presence, attract more local patients, and improve their overall digital strategy.

Goals

  • Increase clinic visibility in local search results
  • Drive new patient bookings via website
  • Develop a professional, user-friendly website
  • Establish a consistent and trustworthy brand on social media
  • Launch effective PPC campaigns to capture high-intent local traffic

 Our Solution

  • Website Redesign
  • Developed a mobile-friendly, SEO-optimized website with easy navigation and online booking integration.
  • Included essential medical service pages with optimized keywords and patient-focused copywriting.
  • Search Engine Optimization (SEO)
  • Targeted local keywords such as “GP Surfers Paradise,” “bulk billing doctor Gold Coast,” etc.
  • Built local citations and improved Google Business Profile presence.
  • Added schema markup to help search engines better understand content.
  • Social Media Management
  • Created branded social media profiles and managed weekly posting schedule.
  • Designed engaging health-related content tailored to local demographics.
  • Google Ads (PPC Campaigns)
  • Launched geo-targeted Google Ads campaign focused on high-intent search queries.
  • Optimized ad copy and landing pages to increase click-through and conversion rates.
  • Content Marketing
  • Published blog articles covering health tips, seasonal illnesses, and clinic news.
  • Focused on educating patients and improving SEO performance.

Results

  • 60% increase in website traffic within 3 months
  • 45% increase in online appointment bookings
  • 300% improvement in Google keyword rankings
  • 3.5x ROAS on Google Ads campaigns
  • 1,200+ new local followers on Facebook and Instagram
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